| When
advertising in the real world where traditional media is king,
you cannot really track qualified leads, build relationships,
or generate an immediate response. An online media campaign
lets you quantify your efforts and maximize return on investment.
In today's "new economy" an integrated and comprehensive
online marketing strategy should be part of any business'
marketing efforts.
With
online marketing you can:
- Track
Response
- Track
Conversion
- Optimize
Your Campaign efforts
- Personalize
Creatives
- Track
and Mediate Exposure Intervals
- Target
key Demographic and Sociographic market
Einstoon.com
can deliver a comprehensive online media plan that will
strengthen
your marketing efforts and generate new customers.
Pre-Launch
Business E-valuation:
Prior to the launch of any marketing campaign, we conduct
an "e-valuation" of your website and, if necessary, provide
suggestions and a strategy to improve the conversion potential
of your site. We ensure your site is easy to navigate, that
your product/service is easily accessible for your customers
and will implement strategies to increase the conversion ratio
of clicks to customers. What might seem like a small change
to your site can make a huge difference to the success of
your campaign. Our team has mastered this initial evaluation
process and our results have proven to be consistently successful.
Targeting:
Einstoon.com has forged close relationships with a multitude
of top-tier websites and we are continuously researching and
negotiating new alliances – thus making our network one of
the largest in the industry. This wide reach gives us the
ability to target customers specifically interested in different
types of products and services. We increase the conversion
rate of visitors to purchasing customers by attracting surfers
who are pre-qualified. How? We search for sites that attract
people with similar interests as those of our clients' target
market. We then advertise on those targeted sites and use
various strategies to maximize our clients' advertising dollar.
Campaign
Optimization:
Once we determine the best mix of sites on which to advertise,
our work has only just begun. Our in-house experts are constantly
analyzing the results and making adjustments to maximize their
effectiveness. We diligently study the numbers in terms of
ad units served, click-through rates and, most importantly,
new acquisitions. Often immediate action is taken. It is this
'on the fly' optimization, our lightning-fast response and
our commitment to the bottom line that makes Einstoon.com
the best in the business.
Reporting:
Our centralized third-party ad management system provides
our campaign management team and our clients with real-time
data on their marketing campaigns. This system gives us the
ability to know where we stand with each site at any given
moment and empowers us to make well-informed decisions on
campaign optimization. Our third-party ad serving technology
enables us to provide our clients with up-to-date, unbiased
and detailed reports on a bi-weekly basis, or anytime upon
request.
Einstoon.com
Comprehensive Online Marketing Services:
Online
PR :
Einstoon.com can create press releases for all Ezines, Newspapers,
newsgroups, and vertical markets so that our clients may build
valuable online partners & associates to help increase
exposure and build brand. Effective
online publicity increases your visibility with media professionals,
industry and financial analysts, potential investors and,
of course, your customers. This coverage also generates traffic.
Viral/Marketing
:
Looking
to expand your site marketing and really harness the power
of the Internet? Einstoon.com has experience in many additional
aspects of site marketing including viral marketing. WE can
help take your site above the standard methods of promotion.
Our
viral marketing initiatives include:
- Sweepstakes,
contests, incentives, and loyalty programs
- Promotional
games and award sites and E-Coupons
- Working
within newsgroups
- Affiliate
marketing and reciprocal linking
Media
Buying:
In
harmony with your company’s marketing philosophy, Einstoon.com
helps you define your objectives and develop strategies. Whether
driving traffic to your site, expanding brand/product awareness
or increasing sales, we ensure that your expectations are
met. We help you structure your campaign themes according to
defined potential target audiences, and find the most appropriate
places to advertise. Through ongoing research and analysis,
Einstoon.com creates an advertising strategy in line with
your objectives.
- Marketing
and ad buy budget development (complete ad purchasing plans)
- Execution
of banner, email buys Campaign concepts including creative
and copy
- Campaign
concepts including creative and copy
- Full
accountability third-party statistical reporting
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